You are viewing a very cool and rare Emerson Silver Swan oscillating 10 (blade size) art deco fan. They most certainly don’t make them like this anymore. Condition wise, it is in really good shape for being almost 100 years old. There is a spot missing on the “silver swan” label. There are some scratches on the rear chrome motor cap and some other various imperfections – but I would be very surprised if you were able to find an unrestored fan in better shape than this one. Please view the pictures and video for condition and ask questions. Honestly, I really don’t want to sell it because it really is that cool and works that well – but the wife says that I can’t keep everything. I have to make her happy…. Enjoy your new fan. You are going to love it. Early in 1930, a young woman named Jane Evans came to St. Louis to do some interior design work. She was introduced to the President of Emerson Electric. She proposed a radical stylish design. In 1932 Emerson introduced the Silver Swan. It used a blade made of aluminum, but was based on a yacht propeller design. The design was a major success, and probably helped Emerson survive the Depression. More and more aluminum was used for blades and designs varied greatly. Many colors were offered including Ivory, Forest Green, Dark Brown, Chrome, Nickel, Motors received their last important change. Emerson introduced the capacitor start motor. These started faster, ran quieter and were much more efficient. Motors were now as small as 4″ in diameter and could propel a 16″ blade made of aluminum. Cast aluminum blades appeared, using the latest aeronautical designs.